Virtual Worlds – Adapting and innovating in lockdown

The Covid-19 pandemic has had an unprecedented effect on all of our lives, both personal and professional. As a digital agency and software development company, we’ve been able to adapt pretty well to the changes and, for the most part, the business has continued running as usual. With many businesses facing tough times, we recognise …

Read more

The Benefits of Automated Acceptance Testing

Quality is paramount – Quality assurance can only be delivered by thorough process and product testing.  Testing takes time and effort and adds costs to projects, but is something we absolutely recommend to clients and something we at Lightflows build into our product and software development cycle. For a complex or business-critical web application the …

Read more

What Are Progressive Web Apps?

Progressive Web Apps, otherwise known as PWAs, are web pages or websites specifically designed to look and behave like native mobile apps. They are built to be responsive, high functioning, and to create a smooth user experience. The concept was first introduced by Google in 2015 and has become an entirely new software development paradigm. …

Read more

How Voice Technology Is Disrupting Business

Voice activation technology | Google home

If you’ve ever answered the phone to an automated sales call, you might be forgiven for having a poor opinion of voice technology. In reality, voice recognition is an emerging technology growing in user base, supported hardware and integrations, and (most importantly) ability. We thought we’d explore what improving voice technology means for us as …

Read more

Gutenberg: A WordPress Revolution

Laptop with WordPress Open | Gutenberg

Over the years, WordPress has undergone countless changes, updates and patches. Gutenberg, however, has already made a name for itself as the editor with the power to either make or break the popular CMS. So, let’s dive in and explore how Gutenberg could forever change how we manage, upload and create content online. What Is …

Read more

Need For Speed: The Importance Of Loading Times

Man on Computer Looking At Google Analytics | SEO Company

You may already be aware that page load speed is extremely important for user experience, especially on mobile. However, did you know that it also affects SEO? As it is a competitive search engine, Google wants its users to have the best possible experience; for this reason, Google punishes websites with slow loading times. To …

Read more

Social Media For Business: Getting Started

Phone with apps displayed | social media marketing

Social media is a vital element of modern day marketing and brand awareness. Its speed and flexibility offers a unique way for businesses to communicate with their target audiences, and allows us to gain real insight into our customer base. If you choose to engage in social media marketing, you will quickly find that there …

Read more

Announcement: Lightflows Is Officially A Google Partner!

Lightflows Google Partners - Digital Marketing

In 2005, Google launched GAP, or in other words Google Advertising Professionals. Over the years the certification has changed and evolved into what it is today, Google Partners. The qualification serves the same purpose as it did 13 years ago: to certify individuals and digital marketing agencies who had successfully completed Google AdWords training, such …

Read more

The Benefits of Accelerated Mobile Pages

Finding new ways to increase engagement; better business performance; and have more flexibility in getting results; are all business goals we continue to pursue on a daily basis. One way of achieving these goals is through implementing Accelerated Mobile Pages (AMP) for your website. What is an Accelerated Mobile Page (AMP)? AMP is an open-source initiative …

Read more