This week marks the beginning of the festive shopping season with the US import, a 24-hour sales bonanza called Black Friday.

To mark the event, our web team have been busy helping clients get ready with promotions and offers on their E-Commerce websites. Some sell Worldwide, and Black Friday marks a great opportunity to boost sales, not only in the US. Last year some of our customers saw bigger volumes of traffic on Black Friday than Christmas day, with over half of the visits coming from mobile. We are continuing to see this trend grow.

With high street retailers preparing for the inevitable stampede – which can often see people injured in the rush to get a bargain – our top tip would be to stay safe and shop online.

We work with a number of online retailers, helping with digital marketing and E-Commerce strategies. In the run up to Black Friday, this has included newsletters and promotions. Setting up transactional email services to increase conversions as well as specials offers, vouchers and  coupons with can be redeemed at checkout.

Mobile E-Commerce is constantly evolving. To find out how we can help you drive sales through your website call 01483 688480 or contact us.