What Are Progressive Web Apps?

Graphic | Progressive Web App

Progressive Web Apps, otherwise known as PWAs, are web pages or websites specifically designed to look and behave like native mobile apps. They are built to be responsive, high functioning, and to create a smooth user experience. The concept was first introduced by Google in 2015, and has become an entirely new software development paradigm. …

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How Voice Technology Is Disrupting Business

Voice activation technology | Google home

If you’ve ever answered the phone to an automated sales call, you might be forgiven for having a poor opinion of voice technology. In reality, voice recognition is an emerging technology growing in user base, supported hardware and integrations, and (most importantly) ability. We thought we’d explore what improving voice technology means for us as …

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Need For Speed: The Importance Of Loading Times

Man on Computer Looking At Google Analytics | SEO Company

You may already be aware that page load speed is extremely important for user experience, especially on mobile. However, did you know that it also affects SEO? As it is a competitive search engine, Google wants its users to have the best possible experience; for this reason, Google punishes websites with slow loading times. To …

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The Benefits of Accelerated Mobile Pages

Finding new ways to increase engagement; better business performance; and have more flexibility in getting results; are all business goals we continue to pursue on a daily basis. One way of achieving these goals is through implementing Accelerated Mobile Pages (AMP) for your website. What is an Accelerated Mobile Page (AMP)? AMP is an open-source initiative …

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The 5 S Model: Business Benefits of Having a Custom App

Over 2 billion people worldwide have access to a smartphone. Therefore, Mobile Applications are a quick and easy tool for your businesses to communicate with customers. Especially if the majority of your customers fall into the above 2 billion bracket. However, one of the main decisions you may face with mobile applications is whether to …

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