Paid Advertising, Remarketing and Display Ads

Pay-Per-Click (PPC) advertising is the most dynamic, measurable and controllable way of driving highly relevant visitors to your website with instant results.

Within minutes of us setting up your campaign, we can be driving visitors to your site and measuring the results of the clicks. We use the results of this data to continually review and improve the performance of the campaign, driving more visitors and results to your business.

Remarketing

Remarketing is one of the newer advertising tools we have available and, although you may not know it, we are sure you have seen it in action. Maybe you have been searching for a new Go-Pro camera or a holiday in the Maldives? Have you noticed how adverts for these products keep popping up on other sites you may be visiting? This is remarketing in action.

Remarketing or Retargeting campaigns are easy to implement and tend to deliver a high level of conversions due to the high level of accuracy the offer entails.

Landing Pages

When driving traffic to a website with paid advertising, it’s key to deliver what the customer wants when arriving. Landing pages are designed to make it easy to convert your customers on arrival. Lightflows have a wealth of experience designing and implementing effective landing pages. Our design and development teams are experts in adding the appropriate call-to actions or lead generation forms which will get your sales team buzzing.

Display Advertisting

We use Google’s Display network (GDN) to service adverts on a variety of keyword relevant websites. Display adverts feature large graphical adverts placed alongside relevant content and articles for which your customers are searching for.

Display adverts run on a cost-per-click basis, so you only pay for the traffic which arrives at your website.