Love Dressage is a business directory and loyalty card program that is designed to support equestrian businesses and offer discounts to dressage riders and enthusiasts. Membership offers a range of benefits to both business and loyalty card members. Business members enjoy targeted social media campaigns and loyalty card members enjoy discounts from registered members.
The design team was instructed to present a website that had a luxurious feel and communicated the pomp of the sport. The concept of an engraved trophy was used as a basis for the design. This can be seen in the embosed menu and silver colour scheme.
As well as getting the design right, there were also a number of technical requirements to meet. A subscription system had to be built and a tiered pricing plan was also requested.