Monday saw the launch of a fascinating new book featuring 22 well-known contributors including British Olympians, fashion entrepreneurs, industry greats and philanthropists.

The book, compiled and edited by Peter Mukherjee, A Few Wise Words, features insights, personal stories and anecdotes from these each of the contributors of their real-life success. A practical guide for young people and parents alike, the stories provide a vast collection of practical advice to enable any one of us to find our success, purpose and happiness in life.

Contributors

  • Sir Ben Ainslie
  • Frank Arnesen
  • Zak Brown
  • Ursula Burns
  • Sir Roger Carr
  • Sherry Coutu
  • Pablo Ettinger
  • Mikhail Fridman
  • Stephen Fry
  • Dame Katherine Grainger
  • Dame Tanni Grey-Thompson
  • Anya Hindmarch
  • Declan Kelly
  • Dame MarthaLane-Fox
  • Joanna Lumley
  • Dame Carolyn McCall
  • Sir Keith Mills
  • Vin Murria
  • Danielle de Niese
  • Rabbi Jonathan Sacks
  • Shriti Vadera
  • Sir Clive Woodward

Reception

Whilst we wait for the reviews to come flooding in, the book has already received a few notable mentions, appearing on a piece for ITV news, a review in Tatler and The Daily Mail.

To help launch the book, Lightflows created a bespoke promotional website where you can explore each of the 22 contributors and their stories and excerpts in detail. Part of a consistent marketing strategy, the site is designed to closely match the illustration style and aesthetics of the book itself, tying in closely with the associated social media and PR activity.

A Few Wise Words is available to buy from Amazon and Waterstones

Be sure to check out the website, here.

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