During the Competitor Research phase, we look at your competitors and how their sites perform, and we also research any other influencing factors. The results of this research form the basis for the plan as we advance, and we can begin to make recommendations and implement the strategy tailored to your budget.
Many factors influence search engine rankings, and the research phase can sometimes be quite complex depending on the market sector and industry.
This first research phase identifies potential competitors who may or may not be in the same industry as you. We test for various keywords to determine which competitors you should consider.
Once we’ve identified your potential competitors, it’s time to validate them. We achieve this by pruning our list of competitors to only those competing for the keywords we believe will be delivering the most valuable traffic.
Whilst we are evaluating your competitors, we may review and expand the list of initial keywords selected based on the previous research. The results of this work form the final keyword list and targeting of the on-page work.