SEO Search Engine Optimisation company Guildford, Surrey

Search Engine Optimisation

SEO, Search Engine Optimisation, is the process of constantly improving the positions of your webpage in Search Engine Results Pages (SERPS). The end goal is to increase the amount of organic searches which delivers visitors to your website.

We have some of the best developers in the business, with senior staff members having big business experience in industries such as banking, retail and insurance.

A usual misconception is that a few common search terms or phrases will deliver traffic to a website. At Lightflows, we take a broad view and design a strategy for building traffic for a wide range of keywords which will deliver traffic into all areas of your website. Our SEO Strategies are designed for delivering increased organic traffic and conversion for visitors over the long term.

Why not let one of our SEO experts create a free audit of your site?

Research

SEO is a long term strategy and ensuring that we understand your market before beginning to optimise your website is vital to reach the ultimate aims of the campaign.

All of our SEO plans start with a research phase, which means understanding your business and the audience you’re wishing to attract. We perform a full audit of your website to establish exactly how the site is performing and what improvements can be made. We use industry standard tools such as Google Analytics and Google Webmasters Tools, as well as variety of other software to discover a complete picture of your website.

Keyword Research

It sounds obvious, but a search begins with words typed into a search box. Looking at the right keywords for your site is one of the most important, valuable, and high-return activities in the search marketing field. Ranking for the right keywords can improve your business success immensely. By researching your market’s top keywords and keyword phrases we discover which terms and phrases to target with SEO. But more than that, we also learn more about your customers as a whole.

Keyword research and SEO is not always about getting visitors to your site, but more about getting the right kind of visitors. Choosing a broad range of keywords which will work for your business is the key to your success.

Our goal is to refine our list to those with the highest relevance, search volume and profitability. The best starting point is in rankings where you’re competitive from a popularity and content standpoint.

Competitor Research

At this stage, we look at your competitors and how their sites perform and we also research any other influencing factors. The results of this research form the basis for the plan going forward, and we can begin to make recommendations and implement the strategy tailored to your budget.

There are many factors which influence search engine rankings; and the research phase can sometimes be quite complex depending on market sector and industry.

In this first research phase, we identify potential competitors which may or may not be in the same industry as you. For this, we test for a range of keywords to identify which competitors need to be considered as a whole.

Once we’ve identified your potential competitors, it’s time to validate them. This is achieved by pruning our list of competitors to only the ones which are competing for the keywords which we believe will be delivering the most valuable traffic.

Whilst we are evaluating your competitors we may review and expand the list of initial keywords that have been selected based on the previous research. The results of this work form the final keyword list and targeting of the on-page work.

Implementation

With the research phase completed, we can begin the process of optimising your site by making improvements.

Initial Setup

The initial setup phase looks at fixing any outstanding technical or on page issues we’ve discovered which could be causing your SEO to suffer. This includes looking at missing meta data for images; fixing broken URLs and poorly formed HTML; seeing how your site’s page titles, URLs and meta descriptions have been optimised to date. We may also make changes to your website template or underlying code to add semantic elements such as schema markup, open graph and micro data to help search engines understand what is on the page.

On-page Optimisation

Once we’re satisfied that any underlying technical and semantic issues have been addressed, we begin the process of optimising the individual pages of your site. This includes checking that the content of the pages is well written, well structured, engaging and interesting to your potential customers. If copy writing improvements are required, our copywriters can revise, reformat and improve your copy. We may also advise and help source additional photography, video or other content.

Link Building and Outreach

As well as onsite factors, search engine also takes into account offsite factors too. Having relevant back links to your website is crucial for building authority of the website. By using a variety of strategies we can help get people sharing and engaging with your site and content through a variety of channels, including blogs, social sites and PR.

Report and Review

Measuring the progress and results of the above efforts is key to every SEO campaign. We compile details of the changes in traffic and the movement of page rankings in SERPS. We like to meet regularly and discuss the results with you and continue to advise, tune and refine, prioritising high value areas of traffic to your business.