Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of constantly improving the positions of your webpage in Search Engine Results Pages (SERPS) – which is hopefully how you found us.  The end goal is to increase the number of organic searches which deliver visitors to your website.

We’ve been involved with SEO for over 15 years, a lot has changed in that time, but the fundamentals remain the same. If you need a straightforward, no nonsense, no jargon, no pressure steer on how to get more traffic to your site using search engines, we’re a great fit for you. We have some of the best SEO consultants and content creators in the business, who will help grow your traffic and leads.

Did you know that the top 3 positions in Google account for 75% of clicks? We can show you how.
Why not let one of our SEO experts create a free audit for your site?

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SEO services overview

We help optimise some of the largest sites on the web.
Benefit from our experience with a range of services that deliver results.

SEO Consultancy

Whether you’re a new to SEO or an established business.. We’ll help develop an SEO strategy that will deliver successful results. We can work on your behalf or collaborate with you team to achieve the best outcomes.

Keyword & Market Research

It all starts with a search. We research relevant keywords for your target market—words or phrases potential customers might type into a search engine. We’ll then be able to give you a realistic projection and forecast of your website’s traffic potential.

Technical SEO Audit

We’ll audit your site to ensure all the technical elements are in place. We’ll analyse the audit results and create a clear action plan to ensure that your site is indexed, crawled, and ultimately found on search engines.

Onsite SEO

Onsite SEO involves improving elements within your site. Site navigation, internal links, headings, metadata and the content you produce can all contribute to strengthening your online presence.

Link Building

Link Building is still one of the most critical factors contributing to authority on your site. With PRand& outreach strategies, we’ll ensure your brand is discovered online. We only use trusted, high-quality resources to link to your brand.

Content Marketing

Content is king, or so they say. We have a fantastic team of content creators, copywriters, designers, and videographers. We take the stress out of creating content at scale—not only in the short term but also as part of the content strategy we build for you.


SEO is a long-term strategy, and ensuring that we understand your market before beginning to optimise your website is vital to reaching the ultimate aims of the campaign.

All our SEO plans start with a research phase, which means understanding your business and the audience you wish to attract. Then, using industry-standard tools, we perform a full audit of your website to establish exactly how the site is performing and where you can improve.

A common misconception is that a few standard search terms or phrases will deliver traffic to a website. At Lightflows, we take an all-around view and design a strategy for a wide range of keywords to drive traffic to all areas of your website. As a result, our SEO strategies deliver increased organic traffic and conversion for visitors over the long term.

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Keyword Research

While it may sound obvious, a search begins with the words typed into a search box. Finding the right keywords for your site is one of the most critical, valuable, and high-return activities in the search marketing field. Ranking can improve your business’ success. We discover which terms and phrases to target with SEO by researching your market’s top keywords and keyword phrases. We also learn about your customers.

Keyword research and SEO are not just about attracting visitors to your site – they’re about attracting the right kind of visitors. Choosing a range of keywords that work for your business is the key to your success.

Our goal is to refine our list to those with the highest relevance, search volume and profitability. The best starting point is in rankings, where you’re competitive from a popularity and content standpoint.

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Competitor Research

During the Competitor Research phase, we look at your competitors and how their sites perform, and we also research any other influencing factors. The results of this research form the basis for the plan as we advance, and we can begin to make recommendations and implement the strategy tailored to your budget.

Many factors influence search engine rankings, and the research phase can sometimes be quite complex depending on the market sector and industry.

This first research phase identifies potential competitors who may or may not be in the same industry as you. We test for various keywords to determine which competitors you should consider.

Once we’ve identified your potential competitors, it’s time to validate them. We achieve this by pruning our list of competitors to only those competing for the keywords we believe will be delivering the most valuable traffic.

Whilst we are evaluating your competitors, we may review and expand the list of initial keywords selected based on the previous research. The results of this work form the final keyword list and targeting of the on-page work.

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With the research phase completed, we can begin optimising your site by making improvements.

Initial Setup

The initial setup phase looks at fixing any outstanding technical or on-page issues we’ve discovered which could be causing your SEO to suffer. This includes looking at images’ missing metadata, setting broken URLs and poorly formed HTML and seeing how your site’s page titles, URLs and meta descriptions are already optimised. We may also change your website template or underlying code to add semantic elements such as schema markup, open graph and microdata to help search engines understand what is on the page.

On-page Optimisation

Once we’re satisfied with the underlying technical and semantic issues that we addressed, we begin optimising the individual pages of your site. This includes checking content is well written, structured and engaging to customers. Our copywriters can revise, reformat and improve your copy. We may also advise and help source additional photography, video and other content.

As well as on-site factors, search engines also account for off-site factors such as back links. Therefore, having relevant backlinks to your website is crucial for building the website’s authority. By using various strategies, we can help get people sharing and engaging with your site and content through multiple channels, including blogs, social sites and PR.

SEO Reporting and Reviews

So, what’s working? We take a benchmark report at the start of any project. Then, we compile details of the changes in traffic and the movement of page rankings in SERPS. You’ll receive ongoing monthly performance, revenue, and value reports. But more than that, we provide a narrative summarising what worked and what steps are next for continual improvement.

Contact us for the free SEO website audit today.

Frequently Asked Questions (FAQs) for Search Engine Optimisation (SEO)

SEO is the practice of optimising a website’s visibility and organic search rankings on search engine result pages (SERPs). It involves various techniques and strategies to enhance the website’s relevance, authority, and user experience, ultimately driving more organic traffic from search engines.

SEO is crucial because it helps search engines understand your website’s content and purpose, making it easier for them to rank your pages higher in relevant search queries. Higher search rankings lead to increased visibility, more organic traffic, and potential conversions, contributing to the overall success of your website and online presence.

SEO comprises several essential components, including keyword research, on-page optimisation, technical optimisation, link building, and user experience optimisation. Keyword research helps identify the words and phrases users search for, while on-page optimisation involves optimising website elements such as title tags, meta descriptions, headings, and content. Technical optimisation ensures proper crawling and indexing by search engines, while link building focuses on acquiring high-quality backlinks to improve authority. User experience optimisation enhances website usability, speed, and mobile-friendliness. We use several tools, such as SEMRush to report on these findings and provide regular reports.

The time it takes to see results from SEO can vary depending on various factors, including the competitiveness of your industry, the current state of your website, and the quality and consistency of your SEO efforts. Generally, it takes several months to see significant improvements in organic rankings and traffic. SEO is an ongoing process that requires continuous monitoring, optimisation, and adaptation to changing algorithms and industry trends.

While SEO offers numerous benefits, there are potential risks and drawbacks to consider. If SEO strategies violate search engine guidelines, such as using manipulative tactics to artificially boost rankings, your website could face penalties or even be removed from search engine results. It’s important to follow ethical and white-hat SEO practices to avoid any negative consequences. Additionally, SEO is a long-term investment, and results may not be immediate or guaranteed.

Deciding whether to hire an SEO agency or perform SEO in-house depends on various factors, including your budget, resources, expertise, and the complexity of your website. SEO requires a deep understanding of search engine algorithms, technical aspects, and ongoing industry changes. If you have the necessary skills and resources, you can handle SEO in-house. However, many businesses choose to work with experienced SEO agencies or consultants who can provide specialised knowledge, proven strategies, and save time and effort in achieving optimal results.


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