Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of constantly improving the positions of your webpage in Search Engine Results Pages (SERPS). The end goal is to increase the number of organic searches which deliver visitors to your website.

We have some of the best developers in the business, with senior staff members having significant business experience in industries such as banking, retail and insurance.

A usual misconception is that a few standard search terms or phrases will deliver traffic to a website. At Lightflows, we take an all-around view and design a strategy for a wide range of keywords to drive traffic to all areas of your website. As a result, our SEO strategies deliver increased organic traffic and conversion for visitors over the long term.

Why not let one of our SEO experts create a free audit of your site?


SEO is a long-term strategy, and ensuring that we understand your market before beginning to optimise your website is vital to reaching the ultimate aims of the campaign.

All our SEO plans start with a research phase, which means understanding your business and the audience you wish to attract. Then, using industry-standard tools, we perform a full audit of your website to establish exactly how the site is performing and where you can improve.

Keyword Research

While it may sound obvious, a search begins with the words typed into a search box. Finding the right keywords for your site is one of the most critical, valuable, and high-return activities in the search marketing field. Ranking can improve your business’ success. We discover which terms and phrases to target with SEO by researching your market’s top keywords and keyword phrases. We also learn about your customers.

Keyword research and SEO are not just about attracting visitors to your site – they’re about attracting the right kind of visitors. Choosing a range of keywords that work for your business is the key to your success.

Our goal is to refine our list to those with the highest relevance, search volume and profitability. The best starting point is in rankings, where you’re competitive from a popularity and content standpoint.

Competitor Research

During the Competitor Research phase, we look at your competitors and how their sites perform, and we also research any other influencing factors. The results of this research form the basis for the plan as we advance, and we can begin to make recommendations and implement the strategy tailored to your budget.

Many factors influence search engine rankings, and the research phase can sometimes be quite complex depending on the market sector and industry.

This first research phase identifies potential competitors who may or may not be in the same industry as you. We test for various keywords to determine which competitors you should consider.

Once we’ve identified your potential competitors, it’s time to validate them. We achieve this by pruning our list of competitors to only those competing for the keywords we believe will be delivering the most valuable traffic.

Whilst we are evaluating your competitors, we may review and expand the list of initial keywords selected based on the previous research. The results of this work form the final keyword list and targeting of the on-page work.


With the research phase completed, we can begin optimising your site by making improvements.

Initial Setup

The initial setup phase looks at fixing any outstanding technical or on-page issues we’ve discovered which could be causing your SEO to suffer. This includes looking at images’ missing metadata, setting broken URLs and poorly formed HTML and seeing how your site’s page titles, URLs and meta descriptions are already optimised. We may also change your website template or underlying code to add semantic elements such as schema markup, open graph and microdata to help search engines understand what is on the page.

On-page Optimisation

Once we’re satisfied with the underlying technical and semantic issues that we addressed, we begin optimising the individual pages of your site. This includes checking content is well written, structured and engaging to customers. Our copywriters can revise, reformat and improve your copy. We may also advise and help source additional photography, video and other content.

Link Building and Outreach

As well as on-site factors, search engines also account for off-site factors. Therefore, having relevant backlinks to your website is crucial for building the website’s authority. By using various strategies, we can help get people sharing and engaging with your site and content through multiple channels, including blogs, social sites and PR.

Report and Review

Measuring the progress and results of the above efforts is key to every SEO campaign. We compile details of the changes in traffic and the movement of page rankings in SERPS. We like to meet regularly, discuss the results with you and continue to advise, tune, and refine to prioritise high-value traffic areas for your business.

Contact us for the free SEO website audit today.

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