Over 2 billion people worldwide have access to a smartphone. Therefore, Mobile Applications are a quick and easy tool for your businesses to communicate with customers. Especially if the majority of your customers fall into the above 2 billion bracket. However, one of the main decisions you may face with mobile applications is whether to invest in a Custom App or buy packaged software.

Many businesses who have invested in a Custom Application are already eyeing the benefits. Increasing their productivity and staying competitive; all whilst saving time, money and effort in the long run. They can also ease the job of many employees. At Lightflows we believe the main benefits to having a Custom Application lie in 5 key areas which we’ve outlined below:

Suited to Your Business & Customer Needs:

Every business has different goals and different needs. This means packaged software isn’t always the right solution. What works for one business might not work for yours. Custom Applications can be tailor-made to serve the needs of your business and customers, functioning exactly how you want them to. This means you’re able to personalise your customers’ experience of your business. Which will lead to an advantageous understanding of them. All whilst improving and simplifying your own business processes, saving you time and effort.


Scalable for your Growth:

Another challenge you may face with packaged software is its inability to handle business growth and when they can, it’s often very expensive. In contrast, you can maintain Custom Applications and scale them up to meet the growth of your business. Investing in a Custom Application means your business is adaptable and growth isn’t restricted by your software.


Security for your Business:

Many businesses use packaged software so it’s easier for hackers to exploit vulnerabilities. Packaged software may not have the specialised security features which you can put in place with Custom Applications. Having a Custom App will ensure relevant security for your business and protect you from unknown external threats.


Saves you Money:

Licensing packaged software might mean your employee’s run into errors and need to buy extra hardware for it to run well. Custom Applications operate with software your business already uses. This means your application is custom-designed to your business hardware and its capabilities which saves you money in the long run and increases your productivity.


Support for you:

The final key advantage of investing in a Custom Application is your privilege of being able to communicate with the technical support team involved in the development of it. This means you can resolve any problems you encounter in a timely and professional manner which is very reassuring.


The long-term benefits of having a Custom Application are far more valuable than the potential downfalls of buying packaged software. At Lightflows, we understand Custom Applications provide an excellent platform for maintaining and building the success of your business; which is why we have an experienced in-house app design and software development team. If you’re curious to see how we can help you create a custom application, feel free to contact us and you can explore our recent work.