The Challenge

LoveTheGarden.com is one of several consumer websites Lightflows redeveloped for The Scotts Miracle-Gro Company in Europe.

These include the site ‘I Love Garden’ for the Benelux region and ‘Liebe Deinen Garten’ (Love your Garden) for the German and Austrian markets. These are all powered by our Drupal multi-site installation, providing a robust infustructure that enables us to make changes to multiple websites at once as needed.

LoveTheGarden and its sister websites represent one of our largest projects, and we’re proud to have produced such an engaging experience for Scotts Miracle-Gro customers in multiple countries.

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The Solution

Instead of maintaining four separate platforms, Scotts had decided to move all sites on to a unified Drupal platform, which allows for multilingual handling and offers cost-saving opportunities. To power all of these sites, we built a master underlying template which could then be customised for each region, creating unique styling for each version of the site.

Key to the success of the project was planning and preparation. To accommodate the whole business we needed to evaluate each site’s functionality and requirements and produce a single system which could support all of the regions. New features were added to the sites such as competition modules, a video plug-in, a weather widget and store locator.

A responsive theme was implemented with three break points supporting mobile, tablet and desktop and each of the sites we built has multi-lingual capabilities, the sites have rolled out in English, French, German and Dutch.

The Results

We now have four complete sites that have been migrated to Drupal and redesigned to make them attractive and useful to a range of Scotts’ customers. Feedback from the client and from users has been extremely positive and the project has demonstrated our ability to work with complex sites to produce cost-effective and powerful results.

Lightflows have done an incredible job of helping us transition four large websites into our content management system of choice, Drupal.

Dan Walford

International Digital Marketing Director, Scotts Miracle-Gro Company

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