The Challenge

Noel Fitzpatrick is the Supervet. Now in its third season, his fly-on-the-wall documentary is a massive hit with pet lovers all over the globle.

To coincide with the second season of the Supervet – on Channel 4  – Lightflows produced an easy to use content managed website for the show.


The Solution

Fans love the Supervet and the the Supervet website gives them more in-depth information on each of the stories which appear on the programme. The site also pulls together all of the social media activity around the show so it can be consumed all in one place.

WordPress was chosen for its speed, easy use and flexibility. The media team at Fitzpatrick Referrals can now bring real time updates to the website and answer questions as the show airs. The show attracts many viewers each episode and the website gets massive amounts of traffic. Lightflows consulted and put in place the necessary architecture to handle the high volume of website traffic throughout the shows, thus avoiding the Dragon’s Den effect, where small sites crash under the weight of the incoming traffic.

The Results

The show is an amazing success and we think the website keeps fans up to date and complements it perfectly.