In 2005, Google launched GAP, or in other words Google Advertising Professionals. Over the years the certification has changed and evolved into what it is today, Google Partners. The qualification serves the same purpose as it did 13 years ago: to certify individuals and digital marketing agencies who had successfully completed Google AdWords training, such as Lightflows.

What Is Google Partners And What Does It Mean?

You may be aware that a large part of digital marketing is knowing and understanding Google, as it is the most prominent search engine in the western world. There are two main elements to using Google to promote your brand, SEO and PPC. SEO (or Search Engine Optimisation) mostly consists of using search terms throughout a website in order to increase its search engine rankings. PPC (or Pay Per Click) is the act of paying for your website to appear at the top of a user’s search results as an advert. This process can be carried out with varying success, so it is important to make sure the company running your AdWords campaign is experienced and skilled in the subject. This is what the Google Partner badge ensures.

How Did We Achieve This Status?

The process of becoming a Google Partner is relatively simple. First, you must spend a certain amount on Google AdWords digital marketing campaigns to be eligible. The next step is to pass a series of rigorous exams designed to test your knowledge of AdWords. This ranges from the basics (like campaign structure and budget allocation) all the way to the other end of the difficulty spectrum (such as testing your reactions to set scenarios). If you succeed, you are then awarded the status of Google Partner.

What Google Services Can We Provide?

As Google Partners, we can now help our clients advertise on the Search Network, Display Network, Google Shopping, and YouTube. Each of these platforms has their own extensive lists of best practices, which change and evolve with Google’s algorithms and trends. Knowing how to continuously optimise ads according to the ever-changing digital world is vital in running a successful campaign.

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Our primary goal has always been to achieve top-level results for our clients. For more information about digital marketing or any of our other services, get in touch today. Give us a call at 01483 688480 or drop us an email at [email protected].

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