Branding

We offer a range of branding and brand identity solutions to help you differentiate your products and services for your company to truly stand out and be recognised.

Logo Design

Most companies need a logo to identify and differentiate their products or services. The Lightflows branding team designs and redesigns logos for start-ups, SMEs and large organisations. For new businesses we can design logos from scratch. More established businesses may require an evolution of their logo to remain modern, relevant and clear. Others, going through significant change, may require a revolutionary update of their logo to ensure it represents the entire brand effectively. Whatever stage your business is at, we can help.

Brand Strategy

Why does your company exist? Why should your customers care? How can you engage your employees? Communicating your brand in a clever, effective and intelligent way is the key to happy, engaged and loyal customers and employees. People buy from people, but they also buy from organisations with similar values and beliefs. This is where your brand strategy, mission, values and USP come into play. We craft brand strategies that help clients achieve business goals

Brand Identity

A corporate identity quickly conveys your business values and USP for customers, employees, suppliers, business partners, prospects, the media and other stakeholders. A great corporate identity acts as a beacon in today’s saturated marketplace. It’s not just a logo! It’s reflected across your entire organisation: from signage and uniform, to training manuals and email marketing. We can develop your brand mark, typography, photographic style, tone of voice, graphic marks and other elements to make your company stand out.

Brand Guidelines

Investing time and money in developing a brand is crucial and, once that’s done, it’s important to keep it strong: consistency is key. Brand guidelines are a good way of controlling your brand identity and ensuring it doesn’t get diluted or used inappropriately. We develop clear guidelines that act as ‘guardians’ of your brand for internal communication and for service providers using your brand identity in their work.